Before you build an audience, you must decide who you want sitting in the seats.
And in this post, I’ll walk you through, step by step, how to figure out the type of people you want to attract.
How to build an Audience Step by Step
So let’s jump right in!
Step 1: Focus on either A) what you know or B) what you’re learning. Both can help you build an audience.
Knowing EXACTLY who you want sitting in the seats is beneficial. And inside Blog that Converts 2.0, I’ll share a technique that can help you get clarity instantly……but for right now, here’s what you need to know:
The internet is a big place. That means, if you’re interested in something as far-ranging as organic food, business, and travel, there are probably a million other people in the world interested in the same thing.
And that means that you can build an audience around what you love. The best part? You don’t actually need to know EVERYTHING about the topic you choose. Here’s why: You can write about things you know now AND things you want to learn in the future.
You see, people mistakenly believe they need to be an expert to start building an audience.
But you could also go the route of the curious novice, where you openly tell people, “Hey, I’m new at this. But I’m going to get better, and here’s what I’m doing to get better. I’ll share my mistakes and wins along the way.”
People LOVE that storyline. Plus, there’s an added benefit: people always complain about competition and how they don’t have a unique idea. But guess what? When you combine a bunch of unoriginal ideas, you actually come up with something completely new. That’s why I always say, when you’re looking to build an audience, you don’t need unique ingredients. You just need a unique recipe.
Now the question is: How can you make this into an action plan?
First, take an inventory of everything you know (and want to learn in the near future). Then describe the type of person who would care about it.
Build an Audience Step-2
Step 2: You can either attract A) people with money or B) people without money. Choose the former every single time.
Now that you have an idea of who you want in the seats, it’s time to narrow it down. If you’re trying to build a profitable business, it’s important to focus on attracting people who have the money and want to spend it.
This makes sense in theory, but it practices, most people fail to implement it. And that’s a big mistake.
A friend of mine runs a blog for stay-at-home moms. She often shares things like coupons, discounts, and ways for other stay-at-home moms to save money.
And her blog took off. She built one of the largest blogs in the space. But there was a problem — a BIG problem…
She wanted to create and sell an online product. Instead of relying on advertising, she wanted to take control of her audience by selling them something. But conversions were HORRIBLE.
How to build an Audience Why?
Well, as you might have guessed, she built an audience of people who didn’t want to spend money. They only wanted discounts, coupons, and other ways to NOT BUY STUFF. So, when she asked the people who don’t want to buy… naturally, they didn’t buy.
And that’s the thing. When you’re looking to build an audience, you might as well attract an audience of people who want to buy. Or you might learn the hard way like my friend did.
So how can you ensure you attract people who actually want to buy?
It boils down to two things: scarcity and abundance.
When you attract people with a scarcity mindset — people who are focused on LESS — you get exactly that: people who won’t spend money, people who want to conserve as opposed to acquiring, and people who will never take action unless you’re appealing to their penny-pinching mindsets.
On the surface, there’s nothing wrong with these people. We can all use a little thriftiness in our lives, but you should not base your business — a business that requires people to buy things — on customers like this. You’ll find that people will never pay your rates, they’ll haggle with you, and it will be a race to rock bottom prices, which makes business TOUGH.