Assessing of Radio Listening Habits of Students in University

ASSESSING OF RADIO LISTENING HABITS OF STUDENTS IN UNIVERSITY OF UYO

A RESEARCH PROJECT

  SUBMITTED TO

 THE DEPARTMENT OF MASS COMMUNICATION

SCHOOL OF COMMUNICATION ARTS

ABSTRACT

This study investigated the radio listening habits of students of higher institutions using students of the University of Uyo as a case study. The general objective was to determine the attitude and level of interest of students of University of Uyo in the total contents of radio programmes. To re-emphasize the study, uses and gratification theory and individual differences theory were used. The study adopted the survey design to sample a total of 200 persons in a population of 61,000 using the simple random technique. The primary instrument for data collection was the questionnaire.

Findings show that radio listenership among undergraduates is often interrupted by the students busy academic schedule. Therefore, the less busy the students are, the more likely they are to listen to radio programmes. This study, therefore recommends that radio stations should liaise with the university to work out a schedule that will give students more allowance to listen to radio programmes as such positive opportunity will help them do well in their academic endeavours.

Assessing of Radio Listening Habits of Students in University

CHAPTER ONE

INTRODUCTION

1.1       Background of the Study

Radio is essential mass medium which every member of the society benefits from. Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in the daily lives of human whereby people are informed, taught, nurtured and reformed by way of relaxation, reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication being constantly sought after by its ardent listeners. Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300 GHz.

Egbuchulam (2002) defined radio as: a mobilizer and a formidable factor in the new world order in economy technology and politics. Radio is best described as the cheapest, safest and the most effective medium of communication available to man. According to Omobajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not cost much compared to television which is expensive. It is also portable i.e. it can be easily transported from one place to another.

It is credible as it transmits messages that its listeners hold important. Radio can also present news as it happens, brings the voice of new makers and artists into the homes of listeners. It also provides dramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For that reason, radio enjoys the advantage of simultaneity. It requires little effort of its consumers to comprehend its message. It is a good companion that entertains and informs its listeners.

Kuewumi (2009) has this to say about radio: “imagine a world without radio; it will be like a garden without flowers and trees. Radio daily feed us with information, teaches us and calms our nerves. If radio is well understood and its potentials realized, hardly will there be any one that will live without a radio.

Many anxious moments will be healed. “Radio is a vehicle for projecting personality through which it attracts and holds an audience. It is an efficient instrument for getting a message to a large number of people at the same time, because it transcends the boundary of space and time, and also leaps across illiteracy barriers (Onabajo, 1999). Egbuchulam (2002) asserts that radio has been a major communication tool for improving the quality of people’s lives, bringing to their doorstep news, entertainment, and education through its programmes.

Despite the world wide enchantment with the internet and web-based learning, radio still retains the advantage of being able to serve dispersed, isolated, and disadvantaged communities aspiring to overcome the barriers of illiteracy and physical distance in many countries. Listeners use and relate to radio in very different ways compared to other media. Listeners use radio for various reasons one of which is for emotional support, to keep their spirits up through programmes, and the result will determine to a large extent the attitude listeners would have to programmes. People listen to radio to be informed, entertained, educated, follow their favourite football team, and follow fashion trends or popular music, among others.

According to Oliveira, Portela, & Santos (2012), it is assumed that listeners make their own interpretations of a radio programme if the presentation includes something they can relate to, something familiar. The encounter between the radio programme and the listener is regarded as a meaning making process within a cultural context. This meaning making process is influenced by a variety of factors, such as the radio programmes topic, design and the socio-cultural variations in experiences, knowledge and cultural dispositions. “The figures of those who listen to radio continue to increase thus indicating an increasing affinity for the free and participatory opportunities offered by radio stations” (Bamgboye, 2013).

Radio plays an integral role in providing its listener with news, music and other programmes, while also acting as a voice that represents them as well as the society at large.

 It is therefore no argument that radio serves as a means of communication. In the aspect of information, radio provides information in terms of news that is, the day-to-day information within and outside the country. Radio also encourages its listener to know more about entertainment, education, and politics; they can also participate through phone-in programmes, talk shows and motivational programmes. Radio generally helps to broaden the knowledge intellectually and morally.

1.2       Statement of the Problem

Deregulation of the broadcasting industry in 1992 led to increase in the number of commercial radio stations in Nigeria; this in turn posed a big challenge to radio proprietors, producers and directors to have a well packaged content that will gratify Nigerians, with about 70% of the total population of Nigeria as youths (Ismaila, 2013).

The significance of radio in informing, educating, and entertaining students in the educational institution is not in doubt, and it is one way by which they keep in touch with the contemporary world. It can be assumed that before the advent of radio.

Information on what is happening outside the school premises especially in the educational and social world was (would be) difficult to discern by students. Even after the advent of radio and going a step further to establish campus radio stations, there is still doubt as to how many students are aware of what is happening beyond the walls of their school premises, and in the global world. As students, especially of higher institutions, it is imperative that they keep abreast of goings-on around them, in country and the world at large. This study, therefore seeks to investigate the radio listening habits of student in higher institutions using University of Uyo as a case study.

Assessing of Radio Listening Habits of Students in University

1.3       Objectives of the Study

This study is aimed at achieving the following purposes:

1. To determine the attitude and interest of the students of University of Uyo in the total content of radio programmes.
2. To determine if gender play any role in the contents of radio programmes.
3. To know if the students course of study influences his/her radio listening habit.
4. If there is a relationship between age and radio listening habits of student in higher institutions.

1.4       Research Questions

To help in carrying out this investigation of following research questions were posed.

1. What is the attitude and interest of the students of University of Uyo in the total content of radio programmes?
2. Does gender play any role in the contents of radio programmes?
3. Does a student’s course of study influence his or her radio listening habit?
4. Is there a relationship between age and the radio listening habits of students in higher institutions?

1.5       Significance of the Study

1. It is important that radio station at times take a critical look outside and feel the hearing of its audience. This study is not only important to the students but will also serve as a green light to the media houses, lecturers and media practitioners on how best they will restructure their programmes so as to suit, and attract more audience and patronage from the general public especially students.
2. The results from this study will educate the students and the general public on the benefits accruable from listening to radio while informing on the extent to which higher institution students listen to radio.
3. This research will be a contribution to the body of literature in the area of the effect of personality trait on student’s academic performance, thereby constituting the empirical literature for future research in the subject area.

1.6       Scope of the Study

This paper is designed to examine the radio listening habits of university students and their attitude towards radio programmes, using students of University of Uyo as the focus of the study.

Assessing of Radio Listening Habits of Students in University 

1.7       Limitation of the Study

Financial Constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time Constraint: The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

1.8       Definition of Terms

Radio: Is the use of radio waves to carry information, such as sound, by systematically modulating some property of electromagnetic energy waves transmitted.

Habit: Is a routine behaviour that is repeated regularly and tends to occur unconsciously.

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